What if your voice is the strategy?
Join me July 8 for a quiz, a check-in on your own voice and content, and some inspiration for zhuzhing up your content and comms.

In my last post, I talked about the “efficiency trap” so many of us are caught in: producing more, optimizing everything, getting it done—but not always stopping to ask, Is this really what I want to say and do? And: Is any of this actually working for me?
Lately, I’ve been hearing the same from founders and small business owners. We’re efficient. We’re getting the hang of A.I. We’re publishing content. But when it comes to standing out, really standing out in the ways we need to? Yep. That’s trickier.
So I’ve put together a short workshop to help us pause and reconnect—not with content strategy or AI tools or marketing frameworks this time, but with the foundation underneath all of it: our own voices, and values.
It’s called The Authenticity Audit, and it’s for small business owners, solo founders, and anyone whose self is a big part of their brand and how work gets done.
In this one-hour session, we’ll:
Take a short quiz to spot the gaps between what you want to say and what your content’s actually saying
Explore what authentic content really is (and isn’t)
Share a few fast, practical ways to zhuzh your messaging so it sounds like you—and no one else
If you’ve been feeling a little flattened by content trends, or like your message is blending into the shrubbery, this is for you.
We all occasionally need to bring our spark back where it belongs. ✨
Join me Tuesday, July 8 at noon PT. [Register here.]
Can’t make it live? Sign up and I’ll send the recording plus a set of takeaway prompts and practices to do your own mini audit.
Hope to see you there.
— Shannon